"I have been a Wise Agent Customer I think for about 10 years now, I absolutely love their system, love the programs and 100% top notch customer service."
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Our mission and values guide everything we build, so agents can focus on growth without the chaos.
We are dedicated to building the best CRM in real estate, backed by unmatched customer support. Our goal is simple: give our members one powerful platform to organize, automate, and run every part of their business.
We believe in long lasting partnerships, thoughtful integrations, and continuous improvement. Everything we build is designed to increase productivity while being supported by a positive, growth focused work environment for our team.
Founder & CEO
Brandon Wise here. Thanks for stopping by.
As a former Realtor, I am confident we have a lot in common. Like you, I wanted to run my business professionally, grow every year, and still have a life outside of work. I was not interested in trading every waking hour just to be successful. Unfortunately, the systems available at the time made that nearly impossible.
I felt frustrated by expensive, clunky tools that were hard to use and even harder to trust. So in 2002, Wise Agent was founded with a simple mission: build a system that makes it easy for real estate professionals to automate, organize, and run their entire business in one place. A system that helps agents grow faster, maximize profits, and most importantly free up their time. Today, Wise Agent is trusted by thousands of agents, teams, and brokers around the world.
I often get asked why we decided to take on such a big challenge. At the time, there were a few CRMs on the market, but I was a new Realtor without much money to spend on technology or mistakes. I worked all over Arizona, often in one city in the morning and another in the afternoon, so I needed a system that was internet based and accessible anywhere. To my surprise, none of the real estate CRMs back then were truly online. They were complicated, overpriced, and difficult to use.
As my business grew, so did the chaos. Important details, deadlines, and future clients started slipping through the cracks. That was the moment I realized I needed to build the system I had been imagining.
Fortunately, one of my best friends, Mike Becker, was a programmer. One weekend, while sitting in the top row at an Arizona Cardinals game at Sun Devil Stadium, I pitched my idea to Mike on a beer napkin and asked if he could build a simple tool to help me run my business.
Mike took that napkin and turned it into a system that was easy to use yet powerful enough to run my entire operation. It automated the tasks that consumed my time and eliminated the things that kept getting overlooked. At first, it was only a tool for my personal business. We had no plans to turn it into a product.
Once I started using the earliest version of the software, everything changed. I began closing deals consistently and was recognized as Rookie of the Quarter at my company’s awards meeting. When asked how I was able to do so much without a team or assistant, I offered to show my system in a short demo. After that meeting, several agents approached me asking how they could get it for themselves. That was the moment we realized we had built something every agent wanted.
We went to work making the system available to others. Originally, we named the company Wise Realtor, until we received a cease and desist letter from the National Association of Realtors. That small detour led to a better name and Wise Agent was born.
Over the years, we have built an incredible team and grown into one of the most recommended CRMs in the real estate industry. At our core, we are a team of doers who believe that when you take great care of employees, they take great care of members. That belief shows up every day in the feedback and reviews we receive about our support.
We remain focused on building innovative technology and backing it up with old fashioned customer support. Simply put, we exist to help you make more money and give you more time to enjoy the things that matter most.
Whether you are brand new to real estate or a seasoned professional, Wise Agent has the tools you need to run your business like a pro. You have my word that we will take great care of you and your business.
Sincerely,
Brandon Wise
We’re constantly enhancing our CRM to give real estate professionals smarter tools that save time and help grow their business.
Kindness is at the heart of how we treat our members, our partners, and each other — because relationships matter.
We help agents build lifelong client connections, and we model the same approach in every interaction we have.
Real estate evolves fast — we stay ahead by adapting quickly and creating solutions that keep you competitive.
Our platform is designed to give every agent the tools, confidence, and freedom to succeed on their own terms.
Day or night, our 24/7 support team is here to make sure you never feel stuck. That is our promise.
We believe in creating opportunities, both within our team and for the members we serve.
Success is a team effort. We celebrate wins together and always stay grounded.
We’re committed to learning, growing, and helping others do the same — every single day.
Efficiency drives innovation. We maximize impact without wasting time, effort, or resources.
Trust is earned through action, and we stand by our commitments to our members and our team.
We succeed by lifting each other up — sharing knowledge, support, and encouragement to achieve more together.
Founder & Chief Executive Officer
Brandon Wise founded Wise Agent after experiencing firsthand how disorganized, expensive, and time-consuming real estate systems were for agents. As a former Realtor, he built Wise Agent with a simple goal: help agents run a more organized, profitable business without sacrificing their time or sanity. Today, Brandon continues to lead Wise Agent with a strong focus on simplicity, innovation, and exceptional customer support.
Contact BrandonCo-Founder & Chief Technical Officer
Mike Becker is the technical mind behind Wise Agent’s powerful yet easy-to-use platform. As Co-Founder and CTO, he leads product development with a focus on reliability, performance, and simplicity. Mike is passionate about building technology that works seamlessly in the background—so agents can focus on their clients, not their CRM. Outside of work, he enjoys playing guitar and spending time with his family in Fountain Hills, AZ.
At Wise Agent, support isn’t an add-on, it’s part of our foundation. We believe real estate professionals deserve real help from real people, whenever they need it.
You’ll always reach a knowledgeable team member—never a bot.
Our Support Team
We listen closely to feedback and build tools based on how agents actually work.
Our long-tenured support and product teams provide consistency agents can rely on.
"I have been a Wise Agent Customer I think for about 10 years now, I absolutely love their system, love the programs and 100% top notch customer service."
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