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<h2>Contact Management: The Core of Every CRM</h2>
<p>At the heart of every successful real estate business is contact management. From tracking who needs what, to knowing which clients are eyeing certain properties, staying organized is non-negotiable. </p>
<p>That’s why we built our contact management software specifically for real estate agents—giving you the tools to capture every detail in an intuitive, easy-to-use system. Beyond the standard CRM features, we’ve added fields and functions tailored to real estate, so you can manage every relationship with precision. </p>
<h5>Here’s a closer look at the features that make our contact management even more powerful: </h5>
<h4>Call List</h4>
<p><span>You know that feeling when you’re heading to work for the day and you’re going over the phone calls you need to make in your head?</span> <span>Clear up that space your brain and let Wise Agent tell you which calls you need to make each day. Plus, your call list is integrated right into your CRM, so see information about who you’re about to call with a simple click.</span> <span>Sound awesome? It is! Read more about it <a href="http://wiseagent.com/blog/wise-agent-crm-call-list-feature/">on our blog</a>.</span></p>
<h4>Activity Tracker</h4>
<p>Staying on top of every client interaction is critical in real estate—and Wise Agent’s Activity Tracker makes it effortless. Located right in each <strong>Contact Summary Page</strong>, this feature automatically logs and organizes all your touchpoints, from phone calls and emails to property showings and client meetings. With a clear timeline of every interaction, you’ll always know where each client stands in their journey.</p>
<h4>Referral Tracking</h4>
<p><span>Referrals are a huge part of how many real estate agents get new business. People work with you, they like you, and they refer you to their friends, family and colleagues. Now, you can easily keep track of who’s been referred by whom so you can thank people accordingly and name drop friends’ names when appropriate.</span> <span>To see a screenshot and read more about how this feature works, <a href="https://wiseagent.com/blog/how-do-you-keep-track-of-referrals-introducing-wise-agents-referral-tree">check this out.</a></span></p>
<h4>Smart Search Features</h4>
<p>In real estate, organization can make or break your business. Having contacts in a database is only half the battle—what really matters is being able to find the right ones when you need them. With Wise Agent’s contact management system, you can easily search and organize by source, status, rank, or category. And our advanced search takes it even further: quickly locate contacts with partial information, identify who hasn’t received a specific email, or pull up a call list in seconds.</p>
<p>Want the full breakdown of how Wise Agent helps you segment your database with smart tags and labels? <a href="https://wiseagent.com/blog/wise-agents-contact-management-system-find-hidden-gems-in-your-crm">Check out this blog.</a></p>
<h4>Buyer Search Criteria</h4>
<p>Want to keep up with what your buyers are looking for? Add your <a href="http://wiseagent.com/blog/your-buyers-wants-and-needs-at-your-fingertips/">buyer search criteria</a> directly to your contact database. <span>You’ll be organized and your buyers will be happy. Plus it’s completely searchable, so when you have a property with certain specs, you can make the match! That’s the recipe to closing the deal.</span></p>
<h4>Print Materials</h4>
<p><span>Is print marketing your go to? Take advantage of the print material options that are available to you. You’ll be able to raise awareness for your business outside of email and social media.</span> <span>Customize your mailing labels and envelopes to fit your needs. Send all of your print content out in style!</span></p>
<h4>Notes</h4>
<p><span>Are you a big note-taker? With Wise Agent, your notes are always at your fingertips (and automatically date- and time-stamped). You can easily catch up on past conversations, and rest easy knowing you have a running record of all interactions.</span> <span>You can even add notes in bulk… it doesn’t get much better than that.</span></p>
<h4>Lead Enhancement</h4>
<p><span>Tired of partial leads with not enough information to go on? Fret no more! The lead management software in Wise Agent has your back. With the lead enhancement option, you’ll never have to worry about not having a complete contact.</span> <span>Our advanced real estate software will search the internet for any social media profiles associated to email address in the lead.</span> <span>Once if finds social media profiles, it will populate data into your account. You’ll be able to view profile pictures, job titles, recent tweets, and more! Read more <a href="https://wiseagent.com/blog/lead-management-made-simple-save-time">here</a>.</span></p>
