Logos
Wise Agent is defined by its signature blue and iconic Owl — both central to the brand since its founding in 2001. The Owl represents trust, experience, and guidance, and should always be presented with care and consistency.
Primary
The Primary Logo is the default and preferred mark for all brand communications. Use this version whenever space allows and legibility is optimal. It should appear on light or neutral backgrounds to maintain clarity and brand strength.
Stacked
The Stacked Logo is a compact alternative to the primary mark. Use this version in tighter or vertical layouts where the horizontal logo does not fit proportionally.
Outlined
The Outlined Logo is reserved exclusively for use on the official 'OG' Blue background. This variation is designed to create contrast while preserving clarity and brand integrity. It should not be used on other colors, gradients, or imagery.
White
The White Logo is intended for dark backgrounds, dark gradients, and co-branded environments where the primary blue mark lacks sufficient contrast. This version ensures legibility while maintaining a refined and consistent brand presence.
Sizing
Min-Width: 120px / 1 in
Min-Width: 60px / 0.75 in
Usage
Do not change the logo’s colors or modify its appearance.
Avoid using the white logo on the OG blue background as it reduces brand contrast.
Do not place the outlined logo on dark or gradient backgrounds.
Never modify, move, distort, or recreate the owl logo mark.
Use the blue logo on white backgrounds for maximum clarity and brand consistency.
The outlined logo is approved for use on the OG blue background.
Use the white logo on dark or gradient backgrounds for proper contrast.
Use the white logo on dark, high-contrast images for approved brand partnerships.
